MACRA & MIPS – Patient Engagement – HIPAA Rules for Web Sites & Social Media

Product Id : HE19
Instructor : Paul R. Hales
Nov 30, 2017 1:00 PM ET | 12:00 PM CT | 10:00 AM PT | 60 Minutes



Patient engagement is the basis of MACRA and MIPS. Although communication technology offers countless patient engagement tools, the most popular ones thus far (as chosen by patients) are websites and social media. Fortunately, these tools are not only inexpensive, but also easy to set up. However, you must make sure that you do not violate HIPAA privacy rules through your website or social media.

During this sixty minutes long webinar, our expert speaker Mr. Paul R. Hales will take you through the subject of patient engagement through websites and social media, explaining HIPAA rules in detail and providing useful information which will help you stay in compliance, avoid trouble by fixing violations, and generate maximum patient engagement. If you need a blueprint for compliance and patient engagement, the HIPAA rules, HHS/OCR guidance and Resolution Agreements provide one.

Topics under discussion include:

  • Explanation of the HIPAA rules that apply to websites and social media channels of health care providers
  • How you can keep your website and social media dynamic and effective while following HIPAA rules
  • How to identify HIPAA violations on your media at a glance – and how to fix them
  • How to use advice from marketing personnel while still staying in compliance
  • What health care providers should, shouldn’t and mustn’t do when it comes to reviews online

Training Highlights:

  • Understand clearly the HIPAA rules that apply to health care providers’ websites and social media channels
  • Discover how to keep your website and social media dynamic and effective, while following HIPAA rules
  • Learn what to look for on your website and social media while trying to identify violations, and how to fix them
  • Go through how to use advice from marketing professionals while still complying with HIPAA rules. Understand that it is the Coveted Entity who is responsible for ensuring compliance (and is also liable for violations)
  • Learn about reviews. Find out what health care providers should, should not, and MUST not do

Who will benefit:
The following people will benefit from, and should therefore attend this webinar:

  • Hospital Trustees
  • Multi-Specialty Medical Groups
  • C-Suite Executives
  • HIPAA Compliance Officer
  • HIPAA Privacy Officer
  • HIPAA Security Officer
  • Health Information Technology Supervisor
  • Practice Manager
  • Risk Manager
  • Dentist
  • Optometrist
  • Chiropractor
  • Physical Therapist
  • Podiatrist
  • Vendors including Business Associates that provide review or approve Web Site and Social Media patient engagement tools.
Speaker Profile:

Paul R. Hales is widely recognized for his expert knowledge and ability to explain the HIPAA Rules clearly in plain language. Paul is an attorney licensed to practice before the Supreme Court of the United States and a graduate of Columbia University Law School. He is the author of all content in The HIPAA E-Tool®, an Internet-based, complete HIPAA compliance solution for covered entities and business associates.

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